Quote #1
Steve Blank(1)
Quote #2
“So why so many organizations hire expensive and highly qualified engineers for developing software and then invest in a few-hours, general marketing courses for their marketing/business people?”
Donato Mangialardo (2)
(1) Blank has spent over thirty years within the high technology industry. He has founded or worked within eight startup companies, four of which have gone public. Blank is recognized for developing the Customer Development methodology, which launched the Lean Startup movement. Blank teaches and writes about Customer Development and is a consulting associate professor of entrepreneurship at Stanford.He currently lectures at the Haas School of Business, University of California Berkeley, Columbia University and the California Institute of Technology (Caltech). @sgblank
(2) Donato Mangialardo is an unknown follower of Steve Blank. He helps organizations to define, validate, build and market products for sustainable commercial success. He has spent 10 years of his career in Silicon Valley where he learned how to learn. With focus on Product Marketing/Management. He is still learning a lot. He believes that there is nothing like “seeing the light in your customer’s eyes”. And he does see that from time to time. @donatomm
